NOVA — A Multidisciplinary Creative Collective

01 — Who we are

A collective of friends who never learned to stay in one lane.

We believe the best work lives at the edges —
where architecture meets illustration,
where upcycling becomes experiential design,
where a brand activation becomes a whole world.

We don't specialize. We synthesize.
We don't pitch concepts. We make things.
We don't work for clients. We work with them.

NOVA is a Cairo-based creative collective born from a shared obsession: making things that feel like nothing else. We are architects, illustrators, spatial designers, graphic artists, fabricators, and strategists — friends first, collaborators always.

Since 2019, our work has spanned the full arc from idea to installation. We design immersive brand experiences and exhibition spaces, build bespoke event environments, craft illustrations and patterns, and find beauty in the materials others overlook.

Every project gets our full attention and an irreverent creative twist that clients didn't know they needed — until they saw it. We've worked with global brands and local icons, intimate weddings and massive activations, celebrated cultural milestones and engineered moments of pure spectacle.

We're not an agency. We're not a studio. We're a collective — and that difference is everything.

03 — How we work

Listen & Absorb

We begin by sitting with your world — brand, audience, space, intention. We ask strange questions and pay close attention to what you don't say.

Cross-pollinate

Ideas from architecture inform the graphic work. The illustration informs the space. We deliberately mix disciplines until something surprising emerges.

Sketch & Make

We prototype fast. Sketches, models, mockups — the work takes shape in our hands before it lives on a screen. Making is how we think.

Refine Together

We collaborate closely through iteration — you bring context, we bring craft. The best work emerges from honest, hands-on dialogue.

Build & Deliver

We see every project through to completion — from digital file to physical installation. We don't hand off and disappear.

04 — Selected work

01 — OPPO Reno15↗

Miniature Worlds for a Mobile Launch

Each feature of the new release became its own immersive micro-environment — a series of experiential spaces leading to a 360° reveal stage at the center of it all. Technology made tangible, wonder made spatial.

Experiential Design · Brand Activation

02 — KIA EV6↗

Suspense Architecture for a Car Reveal

A sequence of spaces engineered to build anticipation, culminating in a major installation that abstracted the EV6's design language into spatial form. The car's own lines and philosophies became the backbone of the entire event.

Event Design · Installation · Spatial Design

03 — Hassan Allam↗

Biophilic Grounding for a Legacy Brand

Steady, dependable design rooted in the company's long-standing culture — elevated with a biophilic touch that brought warmth and distinctiveness to each environment without losing an ounce of institutional authority.

Event Design · Biophilic Design

04 — Arkas / Finmar↗

A New Standard for Exhibition Design

Fluid, contemporary booth design developed collaboratively and hands-on with the client — setting a new benchmark for national and international exhibition presence. Refined in close dialogue, delivered with precision.

Booth Design · Exhibition Design

05 — Vox Cinemas RSFF↗

Speed, Identity, Satisfaction

A rapid-turnaround delivery that never compromised on brand integrity or creative quality. Proof that agility and excellence aren't mutually exclusive — when the team knows what it's doing, both show up at once.

Experiential Design · Brand Design

06 — 50 Years of Yousra, GFF↗

A Cultural Milestone on Instagram

A cross-disciplinary celebration of five decades of Yousra, conceived for the Gouna Film Festival. Woven together across multiple contributors and stakeholders, this project was part cultural archive, part living tribute — the kind that shifts how people see an icon.

Cultural Installation · Visual Arts · Graphic Design

07 — Madaar Developments↗

50 Hotels. One Grand Egyptian Museum Moment.

Unique environments designed for a landmark signing ceremony at the Grand Egyptian Museum — marking the opening of 50 hotels across Egypt. Agile, adaptive, biophilic in spirit, yet fully respectful of the museum's design language with a considered, deliberate twist.

Event Design · Spatial Design · Biophilic Design

08 — Lufthansa↗

100 Years of Flight, Rooted in Egypt

An unrealized concept — but no less complete for it. An international centenary celebration grounded in Egyptian cultural identity, set within the Grand Egyptian Museum. A design that deserved to exist.

Exhibition Design · Concept Design

09 — Nile Ritz Wedding↗

A Wedding Designed from the Inside Out

A complete wedding world conceived in close collaboration with the bride — hand-illustrated, iteratively refined, and built into full 3D renders. Every element bespoke, every detail earned. Illustration, graphic design, and event design as one unified language.

Event Design · Illustration · Graphic Design

10 — DHL↗

A Company-Wide Celebration, Built From Scratch

Marking a regional CEO visit with a full-scale company celebration — including a custom-built auditorium and end-to-end visual branding coverage. Every surface, every moment, considered and crafted.

Event Design · Brand Design · Spatial Design